Heartbeat Digital CEO Bill Drummy will be a featured speaker at this year's HBA Global Exposition and Conference at New York City's Javits Convention Center on September 16, 2009. HBA is the leading product development event for the cosmetics, personal care, fragrance and wellbeing industries, making this the annual trade event for the beauty industry.
Mr. Drummy will join forces with Art Swanberg, CIO of PCA Skin, to tackle the unruly topic of social media in today's digital marketing mix. They will reveal where health and beauty consumers live online, what they're doing, and how to grab their attention in this fast-changing space. The presentation will provide practical, real-world best practices, uncovering how world-class marketers are using Facebook, Twitter and other social media platforms to build their brands.
The conference will also feature a keynote address from Horst Rechelbacher, CEO/Founder of Intelligent Nutrients and Aveda, and presentations from such respected companies as Avon, Bath & Body Works, Chanel, Colgate, Coty, Estee Lauder and MD Skincare.
Heartbeat is one of the country's leading interactive marketing and software companies. Founded in 1998 and privately held, the company conceives and creates sales and marketing solutions for the consumer products, luxury and healthcare industries, Heartbeat's client list includes allmusic and Dermstore